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Sunday, April 19, 2015
MANILA, PHILIPPINES— Today, CONVERSE Inc. announces the launch of the new Converse CONS KA3, the third signature sneaker with longtime Converse Skate Ambassador Kenny Anderson. The Converse CONS KA3 was designed to not only meet the performance demands of skateboarders, but also for the lifestyle consumer looking for an essential sneaker to wear on their daily journey.
I’m super excited with my new CONS KA3,” said Converse CONS skate ambassador Kenny Anderson. “The silhouette came out looking great and they feel amazing on the board. It’s nice that they have the same feel when I’m skating a spot, cruising around or just walking.”
The Converse CONS KA3 stays true to the CONS skateboarding heritage with a classic skateboarding silhouette, and integrates functional features like CONS traction rubber for optimal board grip, a drop-in Lunarlon sockliner for cushioning, and a vulcanized last for superior board feel. The perforated memory foam collar forms to the foot and provides breathability while the gusseted tongue offers stability and comfort.
To coincide with the launch of the Converse CONS KA3, a short film titled “Threes” features Anderson and celebrates his new signature sneaker with the theme of the number “three”. The film illustrates the journey through Anderson’s mind as he focuses on landing a particular three trick line throughout the streets.
The Converse CONS KA3 sneaker is available at Converse retailers nationwide with a rich premium leather silhouette for a suggested retail price Php 4, 950.00.
You never stop learning. …It’s a lifestyle. I’m 29 years deep now into skateboarding, so I’m not going to stop. Whether we are in the industry or not— the industry is a bonus, all this other stuff is a bonus. The act of skateboarding, what it means, what we do, how we have to rubberneck at spots, how we have to look at everything when we’re walking, whether you’re with your mother or you girlfriend or whatever. You have to look at everything, that’s never going to end and that’s what’s cool about skateboarders; we can all relate in that sense. - Kenny Anderson