CALLE PH: CALLE x G-SHOCK STWMNL WATCH

G-SHOCK #STWMNL2014 x Mai Mailan from CLAVEL Magazine on Vimeo.

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983, the first, now iconic G-SHOCK, hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. Last 2013, G-SHOCK celebrated their 30th anniversary.

For the past forty years, Casio has been an industry leader in timepiece innovation. In 1974, Casio released its first watch, and it was the world's first LCD watch equipped with a full auto calendar with leap year compatibility. CASIO G-Shock will celebrate its advancements in timepiece technology, outline the future evolution of the Casio family of timepieces and unveil an entirely new collection of limited edition collaborative pieces

Casio will continue to lead the timepiece industry with new technologies, provide consumers with the perfect fusion between fashion and function and remain dedicated to the Casio philosophy of zero to one.

G-SHOCK STWMNL DW-6900NB-7

MANILA, PHILIPPINES, January 20, 2013 – Last year, G-SHOCK celebrated its 30^th anniversary. Starting with an idea to create a watch that doesn’t break when dropped, G-SHOCK stunned the world by creating a watch that challenged the very definition of toughness. The first G-SHOCK model, developed in 1983, was born from the “Triple 10” concept– 10-year battery life, 10-bar water resistance & 10-meter dropping shock resistance. And after 30 years, their objectives remain unchanged, and they are still in pursuit of the absolute toughness.

Today, G-SHOCK unveiled the design of the Shock the World Manila Watch. The first Shock the World event happened in New York in 2008. Since then, it has grown into a series of events that happen simultaneously all over the world. This February, Shock the World is coming to Manila, transforming a local space into an inspiring showcase of the latest Casio G-SHOCK timepieces.

Along with this exciting event, G-SHOCK will also be launching the Shock the World Manila watch, which will be available exclusively to the Philippines.

The Shock the World Manila watch comes in G-SHOCK’s signature look, with a white exterior and red, blue, and yellow accents to reflect the colors of the Philippine flag. To commemorate the 30^th anniversary of G-SHOCK, there are 30 red stars on the upper portion of the strap. On the opposite side, 3 stars and a sun can be seen to represent Filipinos.